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Case study

Making Sense: +1,000 signals detected

We connected the GTM OS: email and LinkedIn, plus the Inner Circle automation.

We built their US outbound system and an automation that monitors CRM leads for pipeline signals, then automatically generates an email draft for the account manager assigned to each account.

Results

+1,000

signals detected

+3,000

mails created.

System layers involved

The GTM OS runs three motions. These are the ones this project used:

Outbound

Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.

AI Agents

AI Agents: custom agents and automations, one at a time, each in production before the next one starts.

Who we worked with

Marcelo Spezia - MakingSense
Marcelo Spezia

Lead Generation Manager and RevOps @ MakingSense

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