Will it sound like me or like ChatGPT?+
The platform reads your last 15 posts and extracts the real patterns of how you write: whether you use lowercase, how long your sentences run, how you punctuate, how you open. The draft follows those patterns. And every time you edit something before approving it, that difference is stored as a preference and doesn’t happen again.
Do I have to approve every post?+
Yes, and that’s deliberate: it goes out from your profile, under your name. What changes over time is how much you have to correct, because every edit of yours feeds the system. Approval is a kanban, not an email chain.
Who does the design?+
The platform. It extracts colors, backgrounds, typefaces, logos and rules from your brand book, in PDF or HTML, and builds every image and carousel with them. There’s no designer to re-explain the brand to every time, and design has its own learned-preferences loop.
Where do the ideas come from?+
From a bank loaded with mixed sources: your competitors’ posts, YouTube videos, articles, a CSV, a PDF, a text you send us. Everything enters the same queue tied to one of your pillars. And what worked comes back in: the metrics of every published piece feed the bank.
Is this for being found on Google or only on LinkedIn?+
Both, and a third one growing fast: the same material ships as a newsletter and as an article structured to be found and to be cited by the models, with a direct answer up front and structured data (JSON-LD). More and more people ask a chat instead of searching, and there the question isn’t whether you rank, it’s whether you get cited.
Why per profile and not per number of posts?+
Because the heavy work isn’t writing one more post: it’s learning a new person’s voice and calibrating their design. A profile starts from zero, an extra post runs on something already built.
Can I see it working before hiring?+
You’re looking at it. The pieces on this page are ours, they came out of the platform and they’re published on LinkedIn. They aren’t mockups.
Does it help if I already have someone doing content?+
It helps in a different way. If you already have someone writing, what this adds is the part that doesn’t scale by hand: design with a brand kit, multi-profile scheduling, metrics feeding back into the idea bank, and the piece for SEO and AEO. We work that out on the call before quoting anything.