The go-to-market system VC-backed companies run. Now it runs inside your company.

Chatting with Claude Code connected to the GTM OS, which runs our tools, processes and learnings behind it. You ask for the list of companies in a country, the sequence, or to load the batch, and the system runs each stage with your company’s context behind it. What’s worth checking by hand is little and always the same: the copy before it goes out, the replies in the unified inbox and the health of the domains. That’s what the portal is for: pipeline, metrics per campaign and the status of each channel in one place, without going tool by tool.

The first 3 to 4 weeks are the heavy ones: buying domains, creating and warming up the mailboxes, running the deep research and building the first list and the first sequence. That’s when it takes the most time. After that it drops to a few hours a week: answering replies from the inbox, approving the copy for each batch, loading new leads and checking the metrics once a week. If that’s more time than you have, the mode we operate suits you better and we’ll say so.

They’re on top of the $400 for the GTM OS and you pay them on your own accounts. The math starts with how many meetings you want per month. In our email campaigns to LatAm, one meeting is booked every 347 leads contacted, about 1,500 messages. That sets the infrastructure: each mailbox sends 20 emails a day and each domain carries 2 mailboxes, so one domain enables 40 emails a day. A domain costs about USD 14 and is rotated every 3 to 6 months; a mailbox, USD 3 to 3.5 a month. Adding sending, mailboxes, AI for the copy, contact data and verification, 5 meetings a month run about USD 250 to 400 in tools; 10, about USD 350 to 600; 20, about USD 650 to 1,000. Domains are separate because they aren’t monthly: for 10 meetings, about USD 252 every 3 to 6 months. LinkedIn is optional and adds per account, and the United States takes about five times the infrastructure. We tune it with your numbers at kick-off. You paying for them is deliberate: if the variable cost were ours, $400 wouldn’t be a real price, and what runs stays yours even if we stop working together.

Partly. The skills that don’t call a vendor run on Claude Code alone: qualifying companies against your ICP, mapping people by title, pulling signals from websites, checking your domains’ DNS and the deep research on your company. But what makes the system perform is fed by the tools: the copywriter writes with the Anthropic API, and the portal, metrics per campaign, unified inbox, Analyzer and domain monitor read from the sending platform. Without them you have the process, but not the operation or the visibility. That’s why we recommend paying for them from month one. For 10 meetings a month in LatAm, the stack comes to about USD 350 to 600 a month, plus domains.

Yes, with an honest caveat. Our own database is built on what our clients sold: SaaS, fintech and B2B services. If your ICP is different, say clinics or diagnostic imaging centers, it isn’t fully there. The way in is scraping Google Maps and company websites country by country, with third-party tools or the scrapers we already built, and then finding the decision maker (owner, director or administrator) in our database and other sources. We set it up together at kick-off.

No. It’s monthly and you cancel whenever you want. Since everything runs on your accounts, what you built stays in your company.

Yes, and it’s in the contract. On the first call we start from your business (deal size, close rate, sales cycle, how many meetings you need for the numbers to work) and from the plan you pick, which sets the volume that goes out each month. Those two set the goal for each month. The monthly goal and the term, usually three or six months, are written into the contract. Not in a proposal or an email. Your team runs the system, so what we put in is free consulting and support on your operation, until your team reaches the goal. We count qualified meetings: ones that happened and that fit the ICP we defined together. We don’t promise closed deals, because those depend on your sales process. And there’s no number here because the goal is built from your numbers and the plan you pick, not another client’s.

You’re not left alone with the software. You get the community, with moderators from our team who support the process, and the updates: the system is the same one we operate every day for clients, so what we learn in their campaigns reaches you.

You can, and for testing it’s fine. What you won’t have is the infrastructure that sustains it or three years of campaign data. A skill published by a stranger gives you the process once; this is the software we operate every day for paying clients, and it stays maintained because we maintain it for them.

No. That database, the priors on what converts per vertical, the enrichment cache and the deliverability benchmarks aren’t handed over: they’re queried. They’re three years of sending across fourteen clients and they’re the asset. We say it here instead of in the fine print because it’s the question you were going to ask on the call anyway.

It replaces the part of the work that’s building the system, which is where the first three to six months of a hire go. It doesn’t replace judgment: someone on your team still has to decide who you write to and approve what goes out.

You can switch at any point, and the other way around too. The modules are the same on both sides; the only thing that changes is who operates them. Plenty of people start with us operating and take it in-house once they have someone to put on it.

Because onboarding is calibrated to the market you sell into and the modules you need, and that doesn’t get solved in a checkout. We would rather have a twenty-minute call than a client who bought the wrong configuration.