Fintech | PayrollCase study
Wallbit: +33 meetings booked
Lite plan: outbound to LATAM startups paying remote contractors in dollars.
Results
+33
meetings booked
What had to be solved
Wallbit is known as an account for freelancers; Wallbit Payroll, its product for companies, was new and competing with platforms already in place. Switching payroll providers is pure friction, and a 0% fee sounds too good to be true. We had to reach the founder who still pays the team by hand every month and feels every fee.
Who we looked for
- Founders and CEOs of startups with remote teams
- CFOs, controllers and finance leads
- Payroll and people leads
How we opened the conversation
- We opened with the fees that pile up per contractor, every month, and grow with the team.
- We mentioned the Y Combinator backing before they asked who we were.
- We showed the upside for the contractor: paid straight to their account, nothing to withdraw.
- Based in:
- Buenos Aires, Argentina
- Market:
- LATAM
- Period:
- Since Sep 2026
- Lite plan
- Lite plan
Real campaign results
9,782
Messages sent
232
Replies
3.4%
Reply rate per contact
46
Interested leads
33
Meetings
Data from the ZalesMachine client portal, email and LinkedIn · since Sep 2026
System layers involved
The GTM OS runs three motions. These are the ones this project used:
Outbound
Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.