Martech | In-app EngagementCase study
Storyly: +61 meetings booked
We ran the GTM OS: email and LinkedIn, to open LATAM from scratch.
Results
+61
meetings booked
What had to be solved
Storyly is a vitamin, not a painkiller: it improves what already works, and nobody in LATAM was looking for it. The region was untouched, with no brand recognition and almost the whole team based elsewhere. We had to create urgency around a pain marketers don't feel as urgent.
Who we looked for
- Marketing and digital managers and directors
- E-commerce and CRM leads
- Product managers and product owners
- Retail media managers and directors
How we opened the conversation
- We opened with traffic they already pay for and that doesn't convert: the visit lands and leaves.
- We proposed reusing Instagram and TikTok content on their own site, with nothing new to produce.
- We lowered the roadmap objection: free dashboard trial and an implementation that fits in one sprint.
- Based in:
- New York, United States
- Market:
- LATAM
- Period:
- Since Jun 2026
Real campaign results
25,792
Messages sent
558
Replies
5.7%
Reply rate per contact
122
Interested leads
61
Meetings
Data from the ZalesMachine client portal, email and LinkedIn · since Jun 2026
System layers involved
The GTM OS runs three motions. These are the ones this project used:
Outbound
Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.