Fintech | Cross-border PaymentsCase study
Payoneer: +9 meetings booked
Lite plan: an outbound pilot to IT and BPO firms in Mexico for Payoneer LATAM.
Results
+9
meetings booked
What had to be solved
In Mexico the brand carries less weight than in Argentina, and the CFO of an IT firm does not know how much spread they lose on every contractor payment. Operations are already set up on another platform and switching has a cost. We had to show a number before asking for a meeting.
Who we looked for
- CFOs and finance directors at IT and BPO companies
- CEOs and founders of software factories exporting services
- Heads of People with contractors in several countries
- COOs and operations directors
How we opened the conversation
- We opened with the FX spread the current platform does not show on each payment.
- We prioritized companies that bill abroad and pay contractors in three or more countries.
- We split the message by role: numbers for the CFO, operations for People, expansion for the CEO.
- Based in:
- New York, United States
- Market:
- Mexico + LATAM
- Period:
- Since Sep 2026
- Lite plan
- Lite plan
Real campaign results
6,224
Messages sent
118
Replies
4.9%
Reply rate per contact
21
Interested leads
9
Meetings
Data from the ZalesMachine client portal, email and LinkedIn · since Sep 2026
System layers involved
The GTM OS runs three motions. These are the ones this project used:
Outbound
Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.