SaaS | E-commerce AICase study
NotChatbot: +42 meetings booked
We ran the GTM OS to sell AI customer service to e-commerce brands in Colombia and LATAM.
Results
+42
meetings booked
What had to be solved
An online store gets questions on WhatsApp, Instagram, Mercado Libre and reviews, and answers them by hand with a team split by channel. They already tried decision-tree bots that get stuck, so "another chatbot" sounds like more of the same. The owner looks at the price before the problem, and the quality objection shows up before the demo.
Who we looked for
- E-commerce owners and founders
- E-commerce and digital channel managers
- Customer service and customer experience leads
How we opened the conversation
- We opened with the unattended channels: Instagram, TikTok, Mercado Libre and reviews, not just web chat.
- We prioritized stores with only a WhatsApp button or a decision-tree bot that gets stuck.
- We defused the AI fear: you decide what it answers alone and what goes to a person.
- Market:
- LATAM
- Period:
- Since Jul 2026
Real campaign results
32,622
Messages sent
772
Replies
4.6%
Reply rate per contact
124
Interested leads
42
Meetings
Data from the ZalesMachine client portal, email and LinkedIn · since Jul 2026
System layers involved
The GTM OS runs three motions. These are the ones this project used:
Outbound
Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.