SaaS | eSignature & ComplianceCase study
MSB Docs: +41 meetings booked
We ran campaigns by industry and region: pharma and finance in Europe, US and LATAM.
Results
+41
meetings booked
What had to be solved
Every company already has an e-signature tool, almost always one of the two big brands, and it works well enough that nobody looks at it. MSB Docs competes against that "we already have one" with a lesser-known brand. The window opens when compliance has to validate the system for an audit, or when legal demands the data never leaves Europe.
Who we looked for
- IT and digital transformation directors
- Compliance and quality leads in pharma
- HR directors with high contract volume
- CIOs of mid-sized regulated companies
How we opened the conversation
- We opened with the validation burden: without CSV, every audit means testing the signature tool by hand.
- We offered data residency and on-premise hosting for those who cannot use a US cloud.
- We adapted the message by department: contracts for HR, RFPs for IT, regulatory documents for compliance.
- Based in:
- Irvine, California, United States
- Market:
- Europe + US + LATAM
- Period:
- Since Nov 2025
Real campaign results
168,010
Messages sent
1,450
Replies
150
Interested leads
41
Meetings
Data from the ZalesMachine client portal, email and LinkedIn · since Nov 2025
System layers involved
The GTM OS runs three motions. These are the ones this project used:
Outbound
Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.