SaaS | LoyaltyCase study
Loyalz: +135 meetings booked
We prospected coffee, restaurant and beauty chains across Argentina and Mexico.
Results
+135
meetings booked
What had to be solved
A loyalty program is a vitamin, not a painkiller: the owner of a coffee chain knows they need one, but it is never urgent. Loyalz sells to businesses with 5 to 25 locations, where the owner decides, not a committee. We had to find the urgency: losing regulars without knowing who they are.
Who we looked for
- Owners and founders of coffee and restaurant chains
- General managers of businesses with 5 to 25 locations
- Marketing heads at high-frequency retail
- Sales directors at ice cream shops, bakeries and beauty salons
How we opened the conversation
- We opened with the customer who comes in three times a week and whose name they do not even have.
- We showed the card in Apple and Google Wallet: no app to download, no hardware at the counter.
- We prioritized company-owned chains, not franchises, where one person can say yes.
- Market:
- Argentina + Mexico
- Period:
- Feb to Jul 2026
Real campaign results
32,142
Messages sent
1,375
Replies
13.6%
Reply rate per contact
329
Interested leads
135
Meetings
Data from the ZalesMachine client portal, email and LinkedIn · Feb to Jul 2026
System layers involved
The GTM OS runs three motions. These are the ones this project used:
Outbound
Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.