IT Hardware | Remote TeamsCase study
First Plug: +67 meetings booked
We ran the GTM OS: email and LinkedIn, to sell hardware for distributed teams in LATAM.
Results
+67
meetings booked
What had to be solved
Equipping remote staff is nobody's job: People buys, IT configures, Finance finds out about the laptop that never came back. Every country adds a vendor, a customs process and a spreadsheet nobody updates. It gets patched every month, so nobody goes looking for someone to fix it for good.
Who we looked for
- People and HR leads
- IT and infrastructure leads
- Finance and operations directors
- Founders of recently funded startups
How we opened the conversation
- We opened with the laptop that never comes back: 15% to 25% of hardware is lost.
- We prioritized recently funded companies on an EOR or HRIS: the hire exists, the delivery doesn't.
- We changed the angle per role: Excel hours for IT, day one for People.
- Market:
- LATAM + US + Europe
- Period:
- Since May 2026
Real campaign results
75,999
Messages sent
1,374
Replies
5%
Reply rate per contact
240
Interested leads
67
Meetings
Data from the ZalesMachine client portal, email and LinkedIn · since May 2026
System layers involved
The GTM OS runs three motions. These are the ones this project used:
Outbound
Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.