Fintech | CryptoCase study
Decrypto: +90 meetings booked
We opened LinkedIn to Argentine importers for the cross-border payments vertical.
Results
+90
meetings booked
What had to be solved
For an Argentine SMB, crypto is speculation, not a way to pay for a container. The first objection is always the same: what if it drops. Decrypto needed to talk to the business owner, not the finance person, right when a cross-border payment gets stuck at the bank.
Who we looked for
- CEOs and owners of importing SMBs
- Sales and operations directors with suppliers abroad
- Foreign trade and supply chain directors
- Owners of construction and real estate developers
How we opened the conversation
- We opened with the cross-border payment: weeks at the bank, 48 hours in USDT.
- We talked finance, not crypto: education first, with human support in Buenos Aires.
- We added treasury as a second door: idle cash that could earn in dollars.
- Based in:
- Buenos Aires, Argentina
- Market:
- Argentina
- Period:
- Nov 2025 to Jun 2026
Real campaign results
5,153
Messages sent
1,087
Replies
24.1%
Reply rate per contact
229
Interested leads
90
Meetings
Data from the ZalesMachine client portal, email and LinkedIn · Nov 2025 to Jun 2026
System layers involved
The GTM OS runs three motions. These are the ones this project used:
Outbound
Outbound: end-to-end email, LinkedIn and WhatsApp outreach with AI personalization, run by us and reviewed by you. Live in 3-4 weeks.